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Email Marketing Specialist

Company: Beachly Brands
Location: Oceanside
Posted on: September 17, 2022

Job Description:

Beachly is the leading subscription retailer of beach apparel, accessories and lifestyle products. We're a fast growing startup- #103 on the 2020 Inc. 5000- that is passionate about delivering the beach life to people's doorsteps all over the world. Our team is comprised of experienced entrepreneurs, subscription commerce experts, apparel specialists and beach lovers dedicated to building a successful, impactful business in a fun and progressive environment. We're seeking an Email Marketing Specialist to join our team and support a myriad digital initiatives. This hire will manage established marketing programs, support core marketing functions and gain a wide breadth of experience working closely with our in-house marketing team and various external partners. -
What You'll Do Here

  • Define, drive and own the email/SMS marketing program strategy and tactical implementation -
  • Manage daily operations of the Beachly email/SMS channel - marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting
  • Use data to analyze and report on performance, continuously test and optimize the email marketing program
  • Partner and collaborate with team members to share insights between paid media and content marketing
  • Manage website and other tools used to capture emails and phone numbers to grow the email and SMS list
  • Maintain a basic knowledge of secondary skills such as SEO, HTML, javascript and dynamic variables, PPC marketing
  • Design graphics for email content and marketing collateral
  • Own customer profiles, segment definitions and automation triggers in Klaviyo
  • Maintain an in-depth understanding of digital marketing and market trends.
  • Create and manage typeforms to collect customer feedback and data
  • Understand, communicate and document the visual identity, brand look, feel and voice
  • Contribute to seasonal creative direction
  • Collaborate with merchandising to ensure marketing campaigns align with brand partners and product initiatives
  • Work directly with the Chief Marketing Officer to develop and execute the brand's marketing plan
    • 3-4 years of experience in digital marketing
    • At least two years hands on experience running a consumer brand email program
    • Advanced knowledge of Klaviyo
    • Retention marketing experience a plus
    • Basic knowledge of Shopify, Google Analytics, and social media platforms
    • Ability to write clear, concise and effective consumer-facing copy -
    • Experience with graphic design tools: Photoshop, Canva or similar
    • Driven self-starter who can take ownership of existing programs and meet KPIs
    • Must live within a -two-hour flight from Southern California and be willing to travel to our offices here once per quarter.
    • Compensation range $68,000-$75,000

Keywords: Beachly Brands, Oceanside , Email Marketing Specialist, Advertising , Oceanside, California

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