Chief Marketing Officer - Hybrid - San Diego, Oceanside, Orange County, or Los Angeles, CA
Company: Kindred Bravely
Location: Oceanside
Posted on: March 19, 2023
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Job Description:
Please Note: This position requires the person come into the
Oceanside, CA office once a week. Candidates located in the Greater
San Diego, CA and Orange County, CA area are highly preferred.
As moms, we have to stick together, which is where "Kindred" comes
from. And "Bravely"? Well, being a mom can be tough. It's not for
the faint of heart. It takes courage-bravery-to be a mom.
Kindred Bravely is a digitally native retailer for pregnant and
breastfeeding moms who want something comfortable to wear. Our team
culture is grateful, brave, generous, encouraging, confident &
transparent. Since our founding in 2015, we have worked together to
create the best shopping experience and products for her. Oh, and
did we mention we've been on the Inc. 5000 list of fastest-growing
privately held companies for four years in a row? We won Shopify's
Build a BIGGER Business Competition and our award-winning product
has been featured in Self Magazine, What to Expect, Ovia,
BabyCenter, and Romper!
Kindred Bravely is a remote-first business, with +80 employees,
many of our team members were our customers first. The company's
growth has been explosive, with a 777% increase in revenue between
2017 and 2021. In April 2021, Kindred Bravely received a strategic
investment from TZP Group, a New York-based private equity firm
known for partnering with entrepreneurs to accelerate the growth of
successful companies.
We have two goals: creating maternity and nursing clothes that are
beautiful, useful, and comfortable, and building a community of
moms who support and encourage each other on the motherhood
journey.
The Opportunity: Joining Kindred Bravely as a critical member of
the senior executive team, you will be responsible for scaling and
continuing the expansion of the direct-to-consumer and eCommerce
business (both the Kindred website and other eCommerce marketplaces
such as Amazon) and support efforts to increase the wholesale
channel. The CMO will oversee customer acquisition, lifecycle
marketing, CRM, retention as well as brand strategy and trade
marketing, to create a world-class digital and retail shopping
experience.
Most importantly, the CMO is responsible for creating and building
a long-term, committed, and emotional connection with customers.
The individual will be responsible for setting and being
accountable to specific metrics including increasing brand
awareness, traffic, customers (new and existing), conversion,
engagement, and profitability that meet or exceed the company's
budgeted sales and profitability goals. The CMO will lead a remote
team of 18, with responsibility for developing that team over time.
This is a hands-on leadership role, and the ideal candidate is a
do-er who executes. The position will be responsible for a
multi-million-dollar media and marketing budget.
You will personally:
Lead eCommerce P&L, including meeting goals related to digital
marketing metrics, revenue growth, and profit margins.
Ensure the eCommerce and DTC experience across all platforms (web,
mobile, 3rd party wholesale), and create a best-in-class digital
shopping experience.
Create and manage a media budget across online channels to strict
ROI targets, pulling levers on LTV, ROAS and CPA, while keeping
customer acquisition costs within budget.
Grow repeat revenue and loyalty through email (pre/post-purchase
series, promotional calendar, etc.), excellent customer support,
and other strategies.
Drive brand strategy, messaging, and creative across all channels
and products.
Develop and oversee conversion rate optimization,
upsell/merchandising, email capture, landing page, and referral
strategies.
Build comprehensive insights program including setting up processes
for turning the insights into actions that directly drive growth
and create opportunities for testing new programs.
Develop a best-in-class digital marketing and eCommerce team,
hiring and/or growing people internally, and as a culture champion
drive high team member engagement.
Collaborate with the leadership team as the voice of the customer
including providing counsel and input on DTC and eCommerce product
strategy, market strategy, and overall business strategy.
Requirements
Data-driven decision maker with 10+ years of omni-channel marketing
leadership experience, with 5+ years of direct-to-consumer
experience.
Experience running paid digital across multiple ad platforms.
Deep full-funnel digital marketing experience across
acquisition/performance, CRM/database,
retention/lifecycle/loyalty.
Strong brand-building experience combined with creating an
exceptional digital customer shopping experience.
Proven track record of hiring, developing, and retaining
high-caliber digital marketing teams.
Prior experience in a start-up, early-stage, or high-growth
business during a period of rapid acceleration.
Expert in managing marketing P&L and exceeding sales targets
and KPIs within planned expenses.
Experience delivering traffic-building programs that impact sales
with a broad understanding of all areas of the business and the
levers required to manage the P&L.
Bachelor's degree: Master's degree preferred.
We make moms' days. We are grateful, brave, generous, and
encouraging, and we work together to create comfort and connection
for moms around the globe. Moms rave about how comfortable our
clothes are and how amazing our customer service is. As a member of
our team we expect you to demonstrate:
High Integrity, High EQ, and extraordinary problem-solving
skills.
A work approach characterized as positive, motivated,
collaborative, humble, and respectful of others.
Strategic do-er; an entrepreneurial spirit who is data-driven,
analytical, creative.
Nimble, flexible, and responsive to changes in the market and
personally pragmatic.
Dynamic and inspiring leader, with strong organizational,
prioritization, and project management skills.
Benefits
We aim to out care the marketplace by offering:
Competitive pay
Employer-sponsored medical, dental, vision as well as voluntary
benefits (Life Insurance, Critical Illness Insurance)
Free mental health services
Retirement and charitable donation matching
Paid parental leave program and tuition assistance program after 1
year
$50 reimbursement per month to spend on a "Random Act of
Generosity"
40% off product discounts, 15% off for friends and family
Amazing team culture, surprise perks throughout the year, and a
really fun place to work!
We Hire the Best, Regardless of Their Location:
We are a natively remote company with team members located all over
the world. However, for this role, you must be able to work from
our Oceanside CA offices at least one day per week so that the
senior executive team can easily spend time together. The rest of
the week you will have the flexibility to work from home. This
flexibility is a tenant of our culture and our team members hold
themselves to high standards to ensure the remote/flexible
workplace works for the entire team.
This role reports to the CEO, with a high level of visibility to
the Board.%12846063% %%marketing%%
Keywords: Kindred Bravely, Oceanside , Chief Marketing Officer - Hybrid - San Diego, Oceanside, Orange County, or Los Angeles, CA, Advertising , Oceanside, California
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