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Paid Media Manager

Company: MagnaFlow
Location: Oceanside
Posted on: February 19, 2021

Job Description:

Who are we?MagnaFlow got its start as a natural extension of Car Sound Exhaust systems. Our parent company specializes in superior catalytic converter technology and has spent the last 30 years earning its reputation as a market leader around the world. We're proud to continue this tradition through producing the best sounding, best performing and most durable exhaust components in the world. If you're looking for quality, power and sound, then you're looking for MagnaFlow.What you will be doing.You will be part of a growing eCommerce team that is focused on reaching new audiences, growing site traffic, and driving increased revenue through paid media efforts. You will collaborate and report to the Director of Ecommerce to drive paid advertising KPIs across multiple channels and forms of digital advertising.Are you ready to work for an awesome company that you can bring new growth ideas and have a direct impact on the online business? Are you looking for a challenging but rewarding opportunity? If so, please read on.We are looking for a Digital Marketing Manager to join our growing team. MagnaFlow sells directly to consumers and businesses on our Shopify storefronts and Amazon marketplaces.--This Manager will be responsible for daily management of digital paid media efforts across paid search, paid social media, marketplace ads, media buys and online video advertising. Additionally, this Manager will collaborate on new ad creatives, AB testing and advertising analysis to optimize ROAS across all paid mediums.Technologies and Skills* Search Engine Marketing (SEM / PPC) across Google Ads and Microsoft Ads* Shopping Ads / product listing ads* Display / Remarketing advertising* Video advertising* Social media advertising (Facebook, Instagram, Reddit and emerging platforms)* Digital media buys across industry publications and key verticals* Amazon advertising* AB testing to drive ad engagement and ROI performance* Advertising analysis to make data-driven campaign refinements and decisions* Ability to create, manage and optimize new and existing advertising campaigns* Excellent budget management skills in order to allocate ad spend based on channel performance* Understanding of web consumer journeys and buying funnel touchpoints* Understanding of latest digital advertising technologies and stays up to date with the latest ad features and platforms* Ability to multi-task and deliver results* Amazing Communication (Written and Verbal)* Able to work independently as well as collaborativelyWhat are your responsible for?* Own and manage all paid media platforms and campaigns* PPC/SEM: daily management of Google Ads, Microsoft Ads (text ads and shopping ads), bid strategy adjustments, keyword targeting/analysis, ad copy testing and new campaign strategies* Display advertising: campaign adjustments and targeting implementation to AB test and frequently refresh ad creatives to reach new audiences, retarget site visitors and optimize display media ROAS* Video advertising: request new video creatives, leverage existing footage and create new video ad campaigns across YouTube and other platforms* Social media advertising: scale out advertising efforts to drive ad attribution across awareness, discovery, consideration and conversion (Facebook, Instagram, Reddit, Snapchat, etc.)* Digital media buys: coordinate with Marketing department to align digital media strategy across key digital publications and industry verticals* Amazon advertising: drive product discovery and conversions on Amazon marketplace through paid advertising efforts* Performance reporting: compile, analyze and present findings on paid media efforts to identify opportunities and attribution to eCommerce salesWhat you need?* 4+ years of eCommerce / paid digital marketing experience (brand or agency)* 4+ years of Search Engine Marketing / PPC experience (Google Ads certified a plus)* 3+ years of paid social media experience* 1+ years of Amazon advertising experience* Proven results and experience growing and scaling out successful paid media programs* Understanding of digital advertising eco-system and latest ad platform features* Excellent data analysis (campaign metrics and website analytics)* Automotive industry background a plus but not requiredWhat's in it for you?* Competitive Salary* Company paid benefits (Employee 100%)* Flexible Schedule* 401k Matching (Up to 5%)* Company sponsored events* Growing department and team

Keywords: MagnaFlow, Oceanside , Paid Media Manager, Executive , Oceanside, California

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