Paid Media Manager
Company: MagnaFlow
Location: Oceanside
Posted on: February 19, 2021
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Job Description:
Who are we?MagnaFlow got its start as a natural extension of Car
Sound Exhaust systems. Our parent company specializes in superior
catalytic converter technology and has spent the last 30 years
earning its reputation as a market leader around the world. We're
proud to continue this tradition through producing the best
sounding, best performing and most durable exhaust components in
the world. If you're looking for quality, power and sound, then
you're looking for MagnaFlow.What you will be doing.You will be
part of a growing eCommerce team that is focused on reaching new
audiences, growing site traffic, and driving increased revenue
through paid media efforts. You will collaborate and report to the
Director of Ecommerce to drive paid advertising KPIs across
multiple channels and forms of digital advertising.Are you ready to
work for an awesome company that you can bring new growth ideas and
have a direct impact on the online business? Are you looking for a
challenging but rewarding opportunity? If so, please read on.We are
looking for a Digital Marketing Manager to join our growing team.
MagnaFlow sells directly to consumers and businesses on our Shopify
storefronts and Amazon marketplaces.--This Manager will be
responsible for daily management of digital paid media efforts
across paid search, paid social media, marketplace ads, media buys
and online video advertising. Additionally, this Manager will
collaborate on new ad creatives, AB testing and advertising
analysis to optimize ROAS across all paid mediums.Technologies and
Skills* Search Engine Marketing (SEM / PPC) across Google Ads and
Microsoft Ads* Shopping Ads / product listing ads* Display /
Remarketing advertising* Video advertising* Social media
advertising (Facebook, Instagram, Reddit and emerging platforms)*
Digital media buys across industry publications and key verticals*
Amazon advertising* AB testing to drive ad engagement and ROI
performance* Advertising analysis to make data-driven campaign
refinements and decisions* Ability to create, manage and optimize
new and existing advertising campaigns* Excellent budget management
skills in order to allocate ad spend based on channel performance*
Understanding of web consumer journeys and buying funnel
touchpoints* Understanding of latest digital advertising
technologies and stays up to date with the latest ad features and
platforms* Ability to multi-task and deliver results* Amazing
Communication (Written and Verbal)* Able to work independently as
well as collaborativelyWhat are your responsible for?* Own and
manage all paid media platforms and campaigns* PPC/SEM: daily
management of Google Ads, Microsoft Ads (text ads and shopping
ads), bid strategy adjustments, keyword targeting/analysis, ad copy
testing and new campaign strategies* Display advertising: campaign
adjustments and targeting implementation to AB test and frequently
refresh ad creatives to reach new audiences, retarget site visitors
and optimize display media ROAS* Video advertising: request new
video creatives, leverage existing footage and create new video ad
campaigns across YouTube and other platforms* Social media
advertising: scale out advertising efforts to drive ad attribution
across awareness, discovery, consideration and conversion
(Facebook, Instagram, Reddit, Snapchat, etc.)* Digital media buys:
coordinate with Marketing department to align digital media
strategy across key digital publications and industry verticals*
Amazon advertising: drive product discovery and conversions on
Amazon marketplace through paid advertising efforts* Performance
reporting: compile, analyze and present findings on paid media
efforts to identify opportunities and attribution to eCommerce
salesWhat you need?* 4+ years of eCommerce / paid digital marketing
experience (brand or agency)* 4+ years of Search Engine Marketing /
PPC experience (Google Ads certified a plus)* 3+ years of paid
social media experience* 1+ years of Amazon advertising experience*
Proven results and experience growing and scaling out successful
paid media programs* Understanding of digital advertising
eco-system and latest ad platform features* Excellent data analysis
(campaign metrics and website analytics)* Automotive industry
background a plus but not requiredWhat's in it for you?*
Competitive Salary* Company paid benefits (Employee 100%)* Flexible
Schedule* 401k Matching (Up to 5%)* Company sponsored events*
Growing department and team
Keywords: MagnaFlow, Oceanside , Paid Media Manager, Executive , Oceanside, California
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