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Director of Content YouTube

Company: Rocky Kanaka Studios
Location: Oceanside
Posted on: June 20, 2022

Job Description:

Director of Content for YouTube Dog Rescue Channel - Rocky Kanaka Studios is launching an ongoing series Dog's Day Out and is seeking a Director of Content. The Director of Content will be in charge of the Dog's Day Out series, other dog friendly content, and leading the creative team across YouTube, Facebook and other social platforms.Responsibilities:-Formulate Rocky Kanaka Studios content strategy to accelerate the growth of our audience so more people can learn about adopting dogs.-Continuously assess our formats (VOD, Vertical short form and Editorial) and channels to make sure we are making the highest impact investments.-Highly skilled in developing content with best in class thumbnails and titles.-Obsesses over audience retention and how to get our dog loving audience to join our mission of helping more dogs.-Nurture a team culture that prioritizes quick testing, evaluation, and iteration on new growth channels.-Collaborate closely with the Editorial and Commerce teams to align our content and commerce roadmaps and provide our community with the best, most comprehensive resource and products for dogs.-Implement systems and reports that actively measure, manage, optimize and communicate our content performance.-Expand our community through memberships (currently growing rapidly).-Lead and build the best dog loving community in the world by building monthly members and delivering unique content and experiences for our members.Requirements: This job is for you if----You have led a YouTube or digital content team with proven results-Take an analytical approach to content development-Obsess over teaching your team to test, measure then adjust to ---constantly improve each week's video for our communityHave a track record of developing new talent and seriesAre good at networking with other YouTubers to develop collaborations that will extend our reach to more potential dog loversConsider yourself an excellent leader and can make decisions fastAbility to deploy best in class sponsorship integrations and turn single sponsorship opportunities into long term partnershipsDesire to make a true impact by helping dogs in needAbility to form long lasting relationships with shelters and rescuesA Place to Call Home:We are based in Oceanside, California, home of white sandy beaches and surrounded by amazing communities like Carlsbad, Fallbrook, Cardiff by the Sea and more. North San Diego county has some of the best locally-owned businesses, diverse art, music and a strong sense of community.This position is an in-studio position in Oceanside, California.Compensation & Benefits:Competitive SalaryPerformance bonusHealth Insurance401(k) planAbout Rocky Kanaka Studios:Rocky Kanaka and his team work hard to highlight pets in need. His YouTube and Facebook channels aim to spread awareness about pet adoption, fostering and volunteering through entertaining content with the goal of inspiring his audience to help animals in their own community. Rocky is an Emmy nominated creator due to his passion for telling stories of animals that might otherwise be passed by. Rocky has 3 rescue dogs of his own, a 9 year old Boxer named Flip who barely survived distemper as a puppy, a 14 year old Terrier mix named Zoey, who is the boss of the house, his first ever foster-fail named Kobe, a 2 year old blind Cane Corso in constant heart failure, and is currently fostering a 5 year American Bulldog named Winston, who is undergoing double knee surgery.

Keywords: Rocky Kanaka Studios, Oceanside , Director of Content YouTube, Executive , Oceanside, California

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